In China, the beauty and hairdressing industry has become the fifth largest consumption hotspot for residents after real estate, automobiles, tourism, and communications, and the industry is in a period of steady growth.
Industry Status:
1. A large number of companies in the industry have poured in, and the market size has grown steadily
Today, the "face value economy" in my country's new consumption era is relatively hot, and the national demand for beauty and hairdressing services has increased, and the beauty and hairdressing industry has also flooded into a large number of enterprises. According to the data, from 2017 to 2021, the number of registrations of beauty and hairdressing-related enterprises in my country is increasing year by year, and the growth rate is more than 30%. And as of the end of January this year, the total number of Chinese beauty and hairdressing companies has exceeded 840,000.
Figure 1: Growth of registered enterprises in China's beauty and hairdressing industry from 2017 to 2021
With the continuous increase of enterprises in my country's beauty and hairdressing industry, the market size of the industry has also grown steadily. From 2015 to 2021, the compound growth rate of the market scale of China's beauty and hairdressing industry is 4.0%. By the end of 2021, the market size of my country's beauty and hairdressing industry is 386.3 billion yuan, a year-on-year increase of 4.8%.
Figure 2: Picture 2: The market size and growth rate of the beauty salon industry from 2017 to 2021.
2. The market management lacks strength, and the industry is chaotic
However, when my country's beauty and hairdressing market is developing rapidly, the industry's promotion of cards, sky-high prices, forced consumption, false propaganda, and running away are also more serious. For example, in March last year, Shanghai Wenfeng Hairdressing Co., Ltd. made “70-year-old seniors spend 2.35 million yuan in three years” on Weibo’s hot search. According to media reports, a family member of a 70-year-old man in Shanghai found through billing records that the old man had three During the year, he spent 2.35 million yuan in Wenfeng barber shop on Changshou Road, Shanghai, of which the consumption was as high as 420,000 yuan a day, but the specific projects that were done could not be queried because the staff involved resigned and there was no archive. In June of the same year, Shanghai Wenfeng He was also interviewed by the Shanghai Consumer Protection Committee and asked to rectify within a time limit due to problems such as inducing large-amount consumption in the business process. As of December 7, Shanghai Wenfeng has been supervised and managed by the Shanghai Putuo District Market for 8 times due to false propaganda and other matters. The bureau and other regulatory agencies were punished, with a cumulative fine of 816,500 yuan.
In addition, as of the end of February this year, the number of complaints about haircuts on the Black Cat Complaint Platform reached 2,767; the number of complaints about beauty reached 7,785, including false propaganda against Beiyan Beauty, complaints about arbitrary charges, and Qihao Aesthetics. Compulsory consumer complaints, etc.
There are many chaos in the domestic hairdressing and hairdressing industry. On the one hand, it is because the barber industry has a low threshold and the employees are mixed; on the other hand, the current business management of my country's hairdressing and hairdressing market is lack of strength and the competition is in a disorderly state.
Post time: Oct-20-2022
